BlackMagic Micro Cinema & URSA Mini 4.6K EF

Blackmagic Design announced that in the new PEUGEOT “MOTION & EMOTION” commercial campaign, BlackMagic Micro Cinema and URSA Mini 4.6K EF cameras were used and the spot was edited with DaVinci Resolve Studio.

The creation of the spot was undertaken by the Japanese Production Company Assemblage KK Its founder and head of production for the new PEUGEOT campaign, Alexandre Bartholo said:
“In this commercial we used almost entirely POV (Point Of View) shots to give viewers as much of a real test drive experience as possible. That's why we needed a small camera. We placed the Micro Cinema Camera on the actor's helmet so we could control its position because we wanted the shots to be as close to human eye level as possible. Its small size allowed us to have better and more precise positioning and handling, resulting in completely realistic POV shots.”

“The footage was shot in RAW 3:1, as well as a ProRes recording via an external drive for backup use. Blackmagic cameras are able to output Log image even from SDI and HDMI and this gives me the security I need in case something happens to my incredible footage.”

The commercial also features night shots. Alexandre was completely satisfied with the Blackmagic Micro Cinema Camera's ability to shoot in low light conditions.

"We used the BlackMagic URSA Mini 4.6K for the non-POV shots, where full car shots were needed, while DaVinci Resolve Studio was the ideal tool for the Post Production process."

“What I really like about Blackmagic cameras is the simplicity of the settings. There are so many settings on the other cameras that I always worry about whether I'm using the right settings for the shoot. With Blackmagic, there's no need to worry. The Micro Cinema Camera does exactly what it promises," adds Alexandre.

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