The content distribution company trusted Sparkle's data centers and transport network for energy-efficient, high-performance video streaming.

Sparkle - Press Release - Athens, July 9, 2024

Sparkle, the largest international telecommunications interconnection service provider in Italy and among the top ten worldwide, strengthens its partnership with content distribution company, MainStreaming, signing an agreement to support high-performance video distribution in an environmentally sustainable manner. As part of the agreement, Sparkle will double the space available for MainStreaming's servers - hosted in the company's "green" data center in Athens - in order to achieve its goals for global Internet connectivity services.

MainStreaming acts as an international technology partner for broadcasters and over-the-top digital media companies, providing high-quality video streaming in an environmentally sustainable manner. With its innovative Intelligent Media Delivery platform, MainStreaming has achieved Carbon Neutral certification, reaching net-zero thanks to its energy-efficient network and software architecture. Indeed, MainStreaming's AI-based technology can improve network resource allocation and reduce energy consumption more than 50% compared to traditional distribution technologies.

In order to better serve subscribers in the Balkans, MainStreaming entrusted Sparkle, placing its systems in the data center "Metamorfosis I", in Athens, which uses energy produced from renewable sources and is strategically located in relation to the Balkan region. At the same time, this modern data center takes advantage of the Seabone system for high-performance Internet speeds, ideal to support the "course" of a high-definition video. Thus, subscribers enjoy streaming with low latency, thanks to the fiber optic network that stretches across Europe, Africa, America and Asia.

"The environmental sustainability of our data centers and performance of our global network ensure very high-quality video transfer with reduced latency and no interruptions in service delivery," said Annalisa Bonatti, Vice President Enterprise at Sparkle. "Notably, 100% of the electricity used in Sparkle's data centers in Greece comes from renewable sources, resulting in zero carbon emissions." "We have found in Sparkle a leading technology partner who shares our commitment to sustainability," said Antonio G. Corrado, CEO of MainStreaming. "The performance of Sparkle's data centers and networks allows us to further improve our subscribers' experience while reducing our environmental footprint."

The agreement with MainStreaming cements Sparkle's position as the go-to partner for the media and broadcasting industry, offering ultra-fast and energy-efficient Internet connections.

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About Sparkle

Sparkle is a Global Operator wholly owned by the TIM Group, the largest provider of telecommunications interconnection services in Italy and among the top ten worldwide. It has a proprietary backbone network, with over 600,000 km of optical fiber from Europe to Africa, America and Asia. Leveraging international IP, data, cloud infrastructure, data center, mobile data traffic and voice platforms, Sparkle offers a full range of ICT solutions to Internet, OTT, media and content providers, as well as service providers applications, telecommunications operators and multinational enterprises. The company's portfolio is available worldwide in 32 countries.

About MainStreaming

MainStreaming® is a media distribution company, enabling businesses, media and gaming companies to ensure the best quality of experience for their audiences by providing high quality video distribution services. MainStreaming's solution improves network performance, provides exceptional reliability, enhances quality of service and delivers financial and environmental ROI.

Learn more about Sparkle by following her X and LinkedIn profiles or visit tisparkle.com

For more information, please contact:

Sparkle Media Contacts
Tel: +39 06 368 78231
sparkle.communication@tisparkle.com
X: @TISparkle

RED COMMUNICATIONS
Tel: 210 62 62 100
press@red.com.gr

Sparkle Press Release

Comart

Comart is Authorized Mainstreaming Partner and other leading audiovisual companies and video & broadcast products and solutions. With extensive experience and facilities for audiovisual coverage of events, video streaming, IPTV, video production & post-production and broadcast.